SIZING UP BRITAIN
NATIONAL LAUNCH OF THE FUTURE OF FIT
TAKING THE GUESS-WORK OUT OF FIT
Brief: Introducing to market the latest in artificial intelligence for body confidence in fashion
Partners: Bodymetrics, IPC Magazines and Gung Ho PR
Already profiled in Drapers, this initiative is set to thrill women all over the country by giving them the opportunity to experience TRUE FIT.
This will be done via a bespoke app on their smart phones that receives up to 200 hundred unique body measurements from a personal body scan and then in a revolutionary new move matches retailers and individual garments to consumers to deliver perfectly fit every time.
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