Hair Spectacular

Hair Spectacular

Screen Shot 2018-11-08 at 17.23.31

Brief: Finale Show by Global Creative Director Antoinette Beenders

Client: Aveda 2018

Jane has worked with Antoinette Beenders for over decade to produce a variety of dramatic shows that continues to draw an international crowd from the global hairdressing community.

Screen Shot 2018-11-08 at 17.22.45

This year to celebrate Aveda’s 40th birthday, Antoinette placed the focus of her celebration on the back to nature ethos underpinning this celebrated brand: The Art and Science of Pure Flower and Plant Essences.

Screen Shot 2018-11-08 at 17.21.11

Jane’s brief involved working with a selection of models and acts such acrobats, ariel performers, contemporary dancers to total a cast of 43. This involved specially commissioned applica dresses, couture costume to sourcing intel technology digital butterfly effect with remote control activation all  worked as a perfect foil to show case the new hair techniques and product formulations Aveda has become known for.